The Economics of Treatment Admissions
We understand census economics, insurance verification, and the compliance requirements unique to behavioral health.
Revenue & Value Benchmarks
| Metric | Industry Benchmark |
|---|---|
| Luxury Residential (30-Day) | $30,000 - $100,000 |
| Mid-Market Residential (30-Day) | $15,000 - $30,000 |
| PHP/IOP Monthly | $8,000 - $25,000 |
| Average Length of Stay | 28 - 90 days |
| Patient Lifetime Value | $20,000 - $60,000 |
| Target Cost Per Admission | $3,000 - $5,000 |
| Target ROAS | 5:1 - 10:1 |
| Decision Timeline | 24 - 72 hours |
Acquisition Funnel Targets
| Funnel Stage | Target |
|---|---|
| Cost Per Click (CPC) | ~$5 |
| Cost Per Call/Inquiry | $100 - $200 |
| Call-to-VOB Rate Target | 50%+ |
| VOB-to-Admit Rate Target | 15-20% |
| Recommended Ad Spend | $30k - $50k/mo |
Critical Success Factor: Behavioral health is a crisis-driven vertical. If your admissions team doesn't answer in 5 minutes, the family calls the next facility. We help optimize your VOB (Verification of Benefits) process and 24/7 response systems alongside ad campaigns. All strategies meet LegitScript certification requirements, Google Ads healthcare policies, and HIPAA considerations.
Treatment Center Projection Engine
Model your census growth with our VOB-based funnel calculator. Adjust each stage to match your facility's performance.
% of calls that complete insurance verification
% of verified patients who admit
* These are projected targets based on industry benchmarks—not guaranteed results. Actual performance depends on your admissions team capacity, insurance contracts, facility reputation, and market conditions.
From Search to Admission
A compliance-first funnel designed for treatment center admissions.
LegitScript-Compliant Ads
We build campaigns that pass LegitScript certification requirements and Google's healthcare advertising policies. No shortcuts, no risk to your accreditation.
- LegitScript pre-approval
- HIPAA-conscious messaging
- No prohibited claims
- Compliant landing pages
Long-Form Trust Building
Families in crisis need reassurance, not sales tactics. Our landing pages feature facility tours, staff credentials, treatment philosophy, and outcome transparency.
- Virtual facility tours
- Clinical team bios
- Treatment methodology
- Success pathway outline
Admissions Call Booking
Qualified inquiries are routed directly to your admissions team with insurance verification pre-started. We handle the top of funnel so your team can focus on clinical assessment.
- 24/7 call routing
- Insurance pre-verification
- Family member support
- Clinical handoff protocols
The 24-Bed Residential Center
Scenario: A residential treatment center in Southern California with 24 beds. Current census: 65% average. Target: 85%+ census with $30k average 30-day bed value (mid-market residential with mixed payer).
Target Funnel Model
Month 1-3 Ramp
- • $30k/mo ad spend + $5.5k management
- • Target: 150-200 inquiry calls/mo
- • Target: 10-12 new admissions/month
- • Census trajectory: 65% → 78%
Month 4-6 Scale
- • $40k/mo ad spend + $7.5k management
- • Target: 200-270 inquiry calls/mo
- • Target: 15-18 new admissions/month
- • Census stabilized: 85-92%
Projected 6-Month Target: Additional 70-90 admissions representing $2.1M - $2.7M in additional revenue. Target ROAS: 5-8x on total marketing investment. Target CPA: <$5,000 per admission.
Critical Success Factors: These targets assume your admissions team can respond to calls within 5 minutes, your VOB process is streamlined, and you have capacity for 24/7 intake coverage. In behavioral health, speed is everything—families in crisis will call the next facility if you don't answer immediately.
DISCLAIMER: This is a hypothetical target model based on industry benchmarks—not a guarantee of results. Actual performance varies based on your admissions team capacity, insurance contracts, clinical offerings, facility reputation, and market competition. All figures represent goals, not promises.
