The Economics of Restorative Dentistry
Industry benchmarks and performance targets that inform our funnel architecture and qualification criteria.
| Metric | Benchmark / Target |
|---|---|
| Full-Arch Case Value | $20,000 - $50,000 |
| Single Implant Value | $3,000 - $5,000 |
| Practice Gross Margin | 60% - 70% |
| Cost Per Lead (CPL) | $50 - $150 |
| Cost Per Consult Target | < $200 |
| Show Rate Target | > 60% |
| Case Acceptance Target | > 30% |
| Allowable CPA | $1,500 - $3,000 |
| Sales Cycle | 1-4 weeks |
Why this matters: The average dental marketing agency targets "implant dentist" keywords without understanding case economics or the full patient journey. A $5k single-tooth implant patient requires different messaging, qualification, and nurturing than a $40k full-arch candidate. We architect funnels around case value tiers and optimize for consults that actually show.
Dental Practice Projection Engine
Model potential outcomes based on industry benchmarks. Adjust each stage of the funnel to see how it impacts results.
These projections are hypothetical models based on industry benchmarks, not guaranteed results. Actual performance varies based on market conditions, practice reputation, and team execution.
From Click to Consultation
A three-stage funnel engineered for high-case-value dental practices.
Google Ads Precision
We target high-intent searches: 'full arch dental implants near me', 'All-on-4 cost', 'tooth replacement options'. Geographic targeting around your practice with bid adjustments for affluent zip codes.
- High-intent keyword targeting
- Geographic bid modifiers
- Negative keyword sculpting
- Conversion tracking setup
VSL Pre-Consultation
Before they book, prospects watch a 5-8 minute Video Sales Letter featuring your credentials, patient transformations, and financing options. They arrive pre-sold on you specifically.
- Authority-building narrative
- Before/after showcases
- Financing pre-qualification
- Objection handling
Automated Qualification
Our system texts leads within 60 seconds, asks qualifying questions (timeline, budget, insurance), and books directly to your calendar. No tire-kickers reach your treatment coordinator.
- 60-second speed-to-lead
- Budget qualification
- Insurance verification
- Direct calendar booking
The Full-Arch Practice
A modeled scenario showing how funnel economics translate to practice growth targets.
Scenario: A prosthodontist specializing in full-arch rehabilitation. Current case volume: 4-6 per month via referrals and organic search. Growth target: 8-10 cases/month with $35k average case value.
Month 1-3: Ramp Phase
- • $15k/mo ad spend + $4.5k management
- • ~150 raw leads at $100 CPL
- • ~75 consults booked (50% qualify)
- • ~45 consultations held (60% show)
- • ~13 cases targeted (30% acceptance)
- • Target gross: $455k/mo
Month 4-6: Scale Phase
- • $25k/mo ad spend + $6.5k management
- • ~250 raw leads at $100 CPL
- • ~125 consults booked (50% qualify)
- • ~75 consultations held (60% show)
- • ~22 cases targeted (30% acceptance)
- • Target gross: $770k/mo
Target Outcomes (Month 6)
Target ROAS
Target Cost/Case
Gross Margin
Key Success Factors: These targets assume a treatment coordinator managing the pipeline, paid consults (to improve show rates), and a practice reputation that supports premium pricing. Practices without a TC or with free consultations typically see lower show rates and case acceptance.
DISCLAIMER: This is a hypothetical model based on industry benchmarks and does not represent guaranteed results or historical performance. Individual outcomes vary significantly based on market conditions, practice reputation, treatment coordinator effectiveness, and case pricing.
